Product packaging. Every thing from the color, the shape, the size, the logo, brand name. All of these and much more go into the final decision makers of how the product will be placed and sold at the perspective local stores.
There are so many variants involved. Everything from the initial layout to pricing are all factors in producing a successful product for the consumer.
Also consider the pricing for Packaging Supplies when factoring in price.
For instance if you are going grocery shopping and have your kids with you, the decisions have to be made quickly. Sometimes your kids will make the decisions for you and choose the most colorful and eye appealing product.
In fact product placement is another factor that is part of the process. Everything you see in a store are strategically placed and researched fully before the product will even see the light of day.
This is why so many companies spend so much money of focus groups. A focus group is where a select group of people from various backgrounds and cultures come into a room and are asked what they think of the product. A mediator will ask them to look at different designs of the product and select which one is most appealing to them and why.
When a consumer goes into a grocery store, they subconsciously make their choices without even knowing it. That commercial ad that was played over and over again to the point of being annoying, actually made the decision for your purchase.
This is what is referred to as
Bio-Motive Triggers are biological and visual responses to prompt a consumer to purchase one product over another.
Our brains are designed to take short cuts. We all have busy days with work and family. In developing our favorite brands and brand loyalty is like a quick jolt in the brain. Once you have picked your brand of cereal, you will remain loyal to it. You trust it and you will continue to buy it.
However, one day you go to the market and their is a new brand placed right above eye level to you.
How does a new brand entice you when you have bran loyalty?
Simple. By appealing to your NEOCORTEX or referred to as the Reptilian brain. This part of the brain controls the vital body functions such as your breathing, your heart rate, and balance.
The term “reptilian brain” represents a reptiles main structures which are the brainstem and the cerebellum. In humans this is the part of the brain that throws logic to the side and in a way “teases” you and tempts you to try another brand.
It’s kind of like the story of Adam and Eve. She knew it was wrong to eat the fruit of evil tree. Even thought she knew it was wrong and her logical brain knew it was wrong, she gave into temptation. Rest is history.
In the modern day, that apple represents how marketing agencies work on creating that desire and to be “tempted” to be disloyal to your brand and ultimately give a new product a chance.
There are other factors to consider when trying to make your brand stand out. These are:
- Honesty policy
- Eye level shelf space
- Good price
- Environmentally friendly
- Product Packaging Supplies
Next time you go to your regular shopping destination. Keep these factors in mind. See if the Reptilian part of your brain will purchase that new product for you!